Bio

Like his father, Elis was blessed with the ability to play various instruments, and to read and write music. Elis scored numerous successes producing for the likes of Stevie B, Brenda K Starr, George Lamond, Red Man & Method Man, Brand Nubian and others. After scoring numerous gold records for his production work, Elis started a management company, Pay Up Management, with long time friend Mickey Bentson. Pay Up Management achieved great success developing the careers of Fat Joe, Ice T, Big Pun and many others. With a natural marketing ingenuity, Elis was able to take his stable of talent and synergistically create marketing campaigns with several major brands in the form of TV commercials, endorsements, digital media campaigns, etc. i.e.: YJ Stinger and Fat Joe, Beyonce and Airtel Calling Cards, Vida Guerra and Sprint, Frankie J, Mario Vazquez, and Paula De Anda with Yahoo etc. As the market started to become digital dominant, Elis aligned himself with some of the key players in the rich media world, mobile space, and at the key editorial web sites, creating a global pipeline through Digital Launch that has the ability to brand clients and disseminate messages with pinpoint accuracy and precision. Since his time of being a professional, Elis has always found time to raise money and awareness for charitable endeavors. Being a New York State Master Mason, Elis has raised money for Pediatric Aids, Juvenile Diabetes, and currently is working with Operation Smile raising money for children with facial deformities.

Statement

"Many people say time flies, but it certainly has a profound way of also standing still. Back in 1999, my childhood best friend's son Liam Patrick Reda past away from Brain Cancer at 5 years old. 10 years to the month, history repeated itself with Cristian, one of my current best friends child, and time stood still again. There still is a great need for cancer research especially in children who are the most innocent victims of such a rabid disease. This is the second wake up call for me to be committed to the cause and physically get involved. If collectively we can help not only children but parents, friends, and relatives of other families gong thru such a horrible crisis, it will make the difference we are looking for."